What Is Hoodia?

Common questions you may have about our hoodia products, if you have a question not answered below then please get in touch.

What is Hoodia Gordonii?

Hoodia Gordonii is one of several species of the succulent Hoodia plant. Native to South Africa, it is found mainly in the Kalahari Desert and has been used medicinally for centuries by the San tribespeople, who are the indigenous peoples of the area.

One of the ways it is used is to stave off hunger and thirst while increasing energy and endurance on long hunting trips.

Who are the San and why should I care about them?

The San PeopleThe San are universally known as the first people of South Africa. Their society of hunter-gatherer's dates back 27,000 years, and their genetic stock 1,000,000 years. It's believed that the San may indeed represent the oldest genetic stock of modern humanity.


Their once widespread and plentiful population spread from the Zambezi to the Cape of Good Hope and from the Indian to the Atlantic Ocean. Some 300 years ago European colonists took away their lands and virtually wiped them out.

These resilient people now number a mere 110,000. They live on the outer fringes of society in abject poverty facing cultural extinction. Now they struggle to win back a foothold in the lands that were once theirs and on which they roamed freely. WIMSA (Working Group of Indigenous Minorities in South Africa) established in 1996 at the request of the San is a platform by which they can address their needs and concerns. WIMSA advocates and lobby for their rights.

The San are the owners of the traditional rights to the "knowledge" of the use of the hoodia gordonii species. Representing the San, WIMSA recently contested and won their case against a multinational pharmaceutical company that had attempted to "pirate" this knowledge and make a "drug" from hoodia. Because of this, the San's valuable knowledge of the hoodia plant's powers will not go uncompensated.

How does Hoodia work to suppress appetite?

The stem "core" of the Hoodia Gordonii species contains a powerful molecule dubbed "P57" by the scientists who finally identified it.

This molecule works on an area of the brain called the hypothalamus in a way similar to, but 10,000 times as potent as glucose which "alerts" the body that it is satiated and no longer needs to eat.

Simply put, if you don't feel hungry you eat less, consume less calories - and you will lose weight.

Our Hoodia supplements, combined with a sensible and healthy diet and some gentle exercise will help you achieve and maintain you weight loss goals. It is "will power in a bottle".

How do I know your products are 100% pure Hoodia Gordonii?

Hoodia Max is certified. We use only legally sourced and licensed Hoodia from the plantations of South Africa's Kalahari Desert.

For more information please look at our certifications page.

How do I take Hoodia?

Hoodia Max is formulated so that you may "choose" your dose. Start with 1-2 tablets with 8oz of water about an hour before meals. If more appetite suppression and energy is desired then you may "choose" to increase to a maximum of 3 tablets or 750 mgs an hour before meals.

Will I experience any side effects?

There are no reported side effects of Hoodia at this time. Our products contain no stimulants, caffeine, or ephedrine. They contain no yeast, wheat, soy, starch, sugar, salt, dairy, artificial flavours or colours or animal products. The only side effect you may notice is increased energy!

What dosage do I take?

1-3 capsules 3 times per day, use at this rate for 3-5 days, once the brain has recognised the active ingredients use at discretion suggested, 2 capsules with a glass of water 1 hour before mealtimes.